the emphasis difference

Farah Salim

After witnessing too many cookie-cutter annual reports, blah logos, and misrepresentative marketing campaigns, Farah decided it was time to start her own consulting firm which appreciated creativity and embraced the inevitable term of "thinking outside the box." (Farah thinks that phrase is HIGHLY overused, but hasn't yet received a welcome reception for her own coined "creative hug" phrase to take its place!)

The Emphasis difference is using a strategy or coming up with that idea after eating an entire box of Cheesy Puffs that just might work if executed correctly and were aesthetically pleasing. The Emphasis difference is for businesses and organizations that simply cannot afford NOT to embrace a creative hug, or to take a chance and wear white after Labor Day, or eat a candy bar with silverware...they NEED to stand out to be sure that their product/service/company will get noticed by "them" (their target audience).

So if you are part of an organization company or a business that isn't afraid of seeing what could be rather than focusing on what has been done, please contact Emphasis. If you need some inspiration or just want to see how far this "creative hug" will go, please take a moment to look through the services listing or browse through the portfolio links.

Please click here to view Farah's resume.